Customers Looking to Save on Irrigation Service

I take calls every day. "Bob, I know it costs $x but can you do it for $x so I can save money?"

I don't get it. Why do so many people put so much effort in trying to save a few bucks on a service call. A homeowner may say to me: "Bob we spend $150 a year with your company for routine maintenance, can you save us a little?"

One day people are going to wise up and instead say: "Bob we spend $800 a summer for watering our lawn, can we keep our landscape green while saving a little?"

My point is why do so many people spend so much effort in trying to reduce a annual service by $5-$10 when they can save $100's of dollars if they just take a minute to realize that the cost associated with an irrigation system is in the water bills and a small fraction of the overall cost is maintenance? There are so many options that can save the average homeowner $100's of dollars a season. I try to educate customers on being water smart, most people seem interested but they never inquire. I will keep preaching and maybe in the next 5 yrs if the cost of water increases by 50% or more then at that time people will realize all of the money they could have saved if they were willing to learn more about ET technology back in 2009.